YouTube is developing an AI-powered tool called "AI insights for Creators" that suggests video topics to content creators. This tool will use generative AI to analyze data on what audiences are currently watching and recommend video ideas accordingly.
Simplifying the Creative Process
Neal Mohan, CEO of YouTube, introduced the tool during a YouTube event, emphasizing how it can streamline the brainstorming process for content creators. By providing data-driven suggestions, the AI tool aims to help creators generate ideas that align with their audience's interests.
An Example Scenario
Mohan used the example of a travel content creator named Mahna Ghafori. Her audience is primarily interested in travel ideas. The AI tool would suggest video topics related to Portugal's history and recommend specific places she could feature in her videos.
Testing and Early Feedback
The AI insights tool is currently undergoing testing with select content creators. Initial feedback has been positive, with over 70% of those surveyed indicating that the tool helped them generate video ideas. YouTube plans to launch this feature in YouTube Studio next year.
This tool represents YouTube's effort to leverage AI to assist content creators in generating engaging and relevant video ideas, potentially improving the overall quality and relevance of content on the platform.
YouTube Shorts Introduces AI-Powered Video Creation Tool Named ''Dream Screen''
YouTube is launching a new feature for its short-form video platform Shorts called "Dream Screen." This tool leverages AI technology to allow users to create videos with AI-generated video or image backgrounds by simply typing in what they want to see.
Simplified Video Creation
With Dream Screen, users can enter a description like "a panda drinking coffee," and the
AI will generate the corresponding video or image background. This feature aims to make video creation more accessible to a wider range of users, eliminating the need for advanced video production skills or deep knowledge of YouTube analytics.
Growing Popularity of Shorts
YouTube Shorts has seen significant growth, with over 70 billion daily views, up from 50 billion in January. The introduction of AI tools like Dream Screen is expected to further boost the platform's popularity by making content creation more user-friendly.
Expanding Possibilities with Generative AI
YouTube plans to expand the capabilities of Dream Screen in the future, allowing users to reimagine and remix their videos by entering ideas for editing or content transformation. This move aligns with YouTube's goal of enabling more creators to engage with its platform.
This feature is initially being rolled out to select creators and is expected to become available to a wider audience early next year.
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